'Waking the Sleeping Giant'

Find out how your local restaurants are helping to 'Wake the Sleeping Giant' at our SNOR™ Restaurants' page.


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Diners across the Northwest are becoming increasingly concerned about Sustainability issues, Natural products, Organic foods, and in supporting the Regional economy. Food Services of America is the region’s primary foodservice distributor, delivering quality food products to restaurants, schools and healthcare facilities across the Northwest. As a leading steward of the community, Food Services of America recognizes and embraces its responsibility to support a healthy and renewable food source as well as a strong and sustainable economy.

The SNOR™ campaign is a symbol of that resolve. An acronym for Sustainable, Natural, Organic and Regional, SNOR™ conveys the industry’s commitment to the growing concern for our food supplies and earth-friendly initiatives. The ‘sleeping giant’ is a tribute to the local restaurateurs who have taken the banner for environmental responsibility in hand and have acknowledged their responsibility to awaken their community for the welfare of future generations. Look for the SNOR™ sleeping giant at your neighborhood restaurant!

Download our SNOR™ Radio Shows

Sustainable and Organic Show

Natural and Regional Show

What do each of these terms mean?

SUSTAINABLE
Sustainable agriculture focuses on the conservation of water, soil, and air; the humane treatment of animals; and fair wages for farmers and farm workers. It strives to be as locally based as possible.   

NATURAL

"Naturally Raised" is a protocol certified by the USDA as a licensed procedure in the raising of livestock of all categories, including fowl. Livestock that is naturally raised is free from antibiotics, hormones or growth stimulants that assures healthfulness and highest quality. Livestock feed also cannot contain any animal products. "Natural" differs from "Organic" in that organically raised livestock are fed on, or from, land that is free from any fertilization or pesticides. While organic growing is practical in produce, it is a prohibitive procedure in raising cattle other than in very limited numbers.

Other food products may also be labeled “Natural”. A natural food product contains no artificial ingredients or added color and is only minimally processed. The label must explain the use of the term natural (such as - no added colorings or artificial ingredients; minimally processed.) (USDA). 

ORGANIC

Certified Organic means that a product has been followed from farm to market by an independent third party organization to ensure that genuine organic practices have been followed all along the way.  Notes: Organic products must be grown without chemicals; on land that has not had synthetic fertilizers, growth regulators, insecticides, pesticides, or herbicides applied to it for a minimum of three years. Certified Organic producers are also subject to the same agricultural, food safety and other governmentregulations that apply to non-certified producers.

Three Categories:    

1.   Products made entirely with organic ingredients can be labeled “100% Organic”

2.   Products made with 95% organic ingredients can use the word “organic”

3.   Products made with a minimum of 70% organic ingredients can be labeled “Made with Organic Ingredients”

REGIONAL

Our region is the Pacific Northwest. It consists of Oregon, Washington, Western Idaho, Northern California, and Southern British Columbia. 

Dining Out In The NorthWest™ and Food Services of America support sustainable agriculture through their association with Edible Portland and the Food Alliance and sustainable products like Shepherd’s Grain and fresh produce. Food Services of America supports the ‘Natural movement’ with products like Misty Isle Beef and NatureWell Beef.

We also support organic lifestyles thru partnership with Earthbound Farms, the Organically Grown Company, and many local farmers. Food Services of America supports the community, the economic, and the cultural identity of the Northwest through sponsorship of the Dining Out In The NorthWest™ (DO IT NW™) Campaign, through relationships with community organizations like Loaves and Fishes, and through partnership with hundreds of regional manufacturers and growers.